PROMPT
# Articles ROAS Campaign Strategy for Pet Care D2C Using 4U+FOMO
## EXPERT ROLE
Act as a senior Articles specialist. Solve the exact task. Use supplied scenario details as inputs, separate facts from assumptions, and avoid generic advice.
## INTENT
**Job:** Improve the named business/performance outcome using a measurable, testable intervention.
**Audience:** Professionals or practitioners using AI for articles tasks.
**Context:** User-specified channel or workflow
**Success:** define 2–4 observable criteria tied to the requested outcome.
## WORKING BRIEF
Treat this as the authoritative source brief. Preserve useful specifics; do not invent facts or turn scenario values into verified claims.
> Act as Senior Articles Strategist for Writing (experienced, scaled Pet Care D2C to 8-figures, experienced technology/product background, generated substantial commercial experience with this system). CONTEXT: Business: Pet Care D2C - $12M ARR, team 20, targeting enterprise CTOs, stage Seed Current: CAC $88, LTV $1406, churn 12%, traffic 74698/mo, conversion 5.4% Assets: Notion docs + SOPs Goal: achieve 4.8 ROAS in 60 days Constraint: Budget $15k/mo, team of 3 Tone: friendly expert FRAMEWORK: 4U+FOMO + structured 4-step. TASK: Complete Articles system for Writing / Pet Care D2C. - common failure modes about articles for Pet Care D2C - 5 Whys root cause for achieve 4.8 ROAS - Hidden cost of failure - Contrarian insight advanced practitioner insight Variant A (Origin Story): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for Pet Care D2C Variant B (Social Proof Avalanche): Same structure different angle Variant C (Re-engagement): Same structure third angle Each variant must be fundamentally different not reworded OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Meta Ads, both placeholder and filled side by side No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
## EXECUTION
Purpose → Audience → Message Strategy → Structure → Drafting → Editorial QA → Revision. Complete the task in the smallest complete workflow that solves it. Make inputs, decisions and deliverables explicit. Return the requested result, not a description of the workflow.
## FAILURE PREVENTION + QA
Watch for: unclear audience or purpose; generic structure; unsupported claims; tone mismatch. Apply only relevant prevention rules. Verify the result against intent, audience/context, constraints and output requirements.
## ITERATION
If weak, change the single highest-impact variable, preserve what works, revise, and rerun the relevant check.
## OUTPUT CONTRACT
Return a specific, immediately usable result. Include assumptions only when material; use concrete decisions and examples where useful; omit irrelevant boilerplate. Do not merely restate this prompt.