PROMPT
Act as Senior Brand Identity Strategist for Design (15+ years, scaled HR Tech ATS to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: HR Tech ATS - $500k ARR, team 50, targeting enterprise CTOs, stage Series A
Current: CAC $115, LTV $2190, churn 2%, traffic 25855/mo, conversion 2.4%
Assets: Next.js codebase + Stripe
Goal: achieve 4.8 ROAS in 90 days
Constraint: Budget $3k/mo, no dev
Tone: witty GenZ professional
FRAMEWORK: Hook-Story-Offer + proprietary 4-step.
TASK: Complete Brand Identity system for Design / HR Tech ATS.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about brand identity for HR Tech ATS
- 5 Whys root cause for achieve 4.8 ROAS
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Brand Identity Flywheel):
Step1 DECONSTRUCT: Objective, Action using HubSpot, Metric, Timebox 115min, Example for HR Tech ATS
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into HubSpot):
Variant A (Us vs Them): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for HR Tech ATS
Variant B (Objection Crusher): Same structure different angle
Variant C (Re-engagement): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x brand identity, failure mode avoid, tool stack saves 10h/week HubSpot+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/HubSpot, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-00865 | Design | Brand Identity | HR Tech ATS | achieve 4.8 ROAS | Hook-Story-Offer | 5867848b