PROMPT
Act as Senior Brand Identity Strategist for Design (15+ years, scaled InsurTech to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: InsurTech - $500k ARR, team 45, targeting SMB owners, stage bootstrapped profitable
Current: CAC $83, LTV $979, churn 7%, traffic 66347/mo, conversion 1.8%
Assets: Next.js codebase + Stripe
Goal: grow 100k TikTok in 30 days
Constraint: Budget $3k/mo, solo founder
Tone: witty GenZ professional
FRAMEWORK: Hook-Story-Offer + proprietary 4-step.
TASK: Complete Brand Identity system for Design / InsurTech.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about brand identity for InsurTech
- 5 Whys root cause for grow 100k TikTok
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Brand Identity Flywheel):
Step1 DECONSTRUCT: Objective, Action using Linear+Slack, Metric, Timebox 82min, Example for InsurTech
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Linear+Slack):
Variant A (Us vs Them): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for InsurTech
Variant B (Social Proof Avalanche): Same structure different angle
Variant C (Re-engagement): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x brand identity, failure mode avoid, tool stack saves 10h/week Linear+Slack+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Linear+Slack, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-00871 | Design | Brand Identity | InsurTech | grow 100k TikTok | Hook-Story-Offer | 948a6e8e