Design

Colour Systems - Own Category for Coaching Biz Using ACC - Airtable+Zapier System #1012 [01012]

PROMPT

Act as Senior Colour Systems Strategist for Design (15+ years, scaled Coaching Biz to 8-figures, ex-FAANG, generated $50M+ with this system).

CONTEXT:
Business: Coaching Biz - $5M ARR, team 25, targeting SMB owners, stage Series A
Current: CAC $169, LTV $889, churn 6%, traffic 16310/mo, conversion 2.7%
Assets: Notion docs + SOPs
Goal: own category in 90 days
Constraint: Budget $8k/mo, solo founder
Tone: calm luxurious Aesop

FRAMEWORK: ACC + proprietary 4-step.

TASK: Complete Colour Systems system for Design / Coaching Biz.

PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about colour systems for Coaching Biz
- 5 Whys root cause for own category
- Hidden cost of failure
- Contrarian insight top 1% know

PHASE 2 STRATEGY - Name your framework (e.g., Colour Systems Flywheel):
Step1 DECONSTRUCT: Objective, Action using Airtable+Zapier, Metric, Timebox 64min, Example for Coaching Biz
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold

PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Airtable+Zapier):
Variant A (Origin Story): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for Coaching Biz
Variant B (Objection Crusher): Same structure different angle
Variant C (Re-engagement): Same structure third angle
Each variant must be fundamentally different not reworded

PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?

PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom

PHASE 6 PRO TIPS: 1% tweak 10x colour systems, failure mode avoid, tool stack saves 10h/week Airtable+Zapier+Clay+Instantly+Figma+Linear, delegate VA Loom script

OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Airtable+Zapier, both placeholder and filled side by side

No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition

Unique ID: PH-01012 | Design | Colour Systems | Coaching Biz | own category | ACC | 532256a5