PROMPT
Act as Senior CSS Strategist for Coding (15+ years, scaled Mental Health App to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: Mental Health App - $5M ARR, team 8, targeting Gen Z, stage pre-seed
Current: CAC $242, LTV $2361, churn 6%, traffic 16331/mo, conversion 1.5%
Assets: Next.js codebase + Stripe
Goal: increase AOV $68 to $129 in 60 days
Constraint: Budget $15k/mo, no dev
Tone: friendly expert
FRAMEWORK: AIDA+PAS Hybrid + proprietary 4-step.
TASK: Complete CSS system for Coding / Mental Health App.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about css for Mental Health App
- 5 Whys root cause for increase AOV $68 to $129
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., CSS Flywheel):
Step1 DECONSTRUCT: Objective, Action using Klaviyo, Metric, Timebox 81min, Example for Mental Health App
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Klaviyo):
Variant A (Origin Story): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for Mental Health App
Variant B (FOMO+Scarcity): Same structure different angle
Variant C (Breakup Downsell): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x css, failure mode avoid, tool stack saves 10h/week Klaviyo+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Klaviyo, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-05721 | Coding | CSS | Mental Health App | increase AOV $68 to $129 | AIDA+PAS Hybrid | 815537d2