Marketing

Email Marketing - Raise Series A for Podcast Network Using April Dunford Positioning - Notion+Make System #32 [00032]

PROMPT

Act as Senior Email Marketing Strategist for Marketing (15+ years, scaled Podcast Network to 8-figures, ex-FAANG, generated $50M+ with this system).

CONTEXT:
Business: Podcast Network - $2M ARR, team 8, targeting affluent homeowners, stage Series A
Current: CAC $176, LTV $3747, churn 5%, traffic 5546/mo, conversion 5.1%
Assets: 50k IG 100 UGC videos
Goal: raise Series A in 30 days
Constraint: Budget $15k/mo, no-code only
Tone: witty GenZ professional

FRAMEWORK: April Dunford Positioning + proprietary 4-step.

TASK: Complete Email Marketing system for Marketing / Podcast Network.

PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about email marketing for Podcast Network
- 5 Whys root cause for raise Series A
- Hidden cost of failure
- Contrarian insight top 1% know

PHASE 2 STRATEGY - Name your framework (e.g., Email Marketing Flywheel):
Step1 DECONSTRUCT: Objective, Action using Notion+Make, Metric, Timebox 174min, Example for Podcast Network
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold

PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Notion+Make):
Variant A (PAS): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for Podcast Network
Variant B (Objection Crusher): Same structure different angle
Variant C (Re-engagement): Same structure third angle
Each variant must be fundamentally different not reworded

PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?

PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom

PHASE 6 PRO TIPS: 1% tweak 10x email marketing, failure mode avoid, tool stack saves 10h/week Notion+Make+Clay+Instantly+Figma+Linear, delegate VA Loom script

OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Notion+Make, both placeholder and filled side by side

No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition

Unique ID: PH-00032 | Marketing | Email Marketing | Podcast Network | raise Series A | April Dunford Positioning | d829e604