PROMPT
Act as Senior Email Marketing Strategist for Marketing (15+ years, scaled Coffee Subscription to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: Coffee Subscription - $500k ARR, team 45, targeting B2B founders, stage pre-seed
Current: CAC $131, LTV $562, churn 8%, traffic 15060/mo, conversion 2.7%
Assets: Shopify 120 SKUs
Goal: scale MRR $50k to $200k in 90 days
Constraint: Budget $3k/mo, no dev
Tone: witty GenZ professional
FRAMEWORK: April Dunford Positioning + proprietary 4-step.
TASK: Complete Email Marketing system for Marketing / Coffee Subscription.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about email marketing for Coffee Subscription
- 5 Whys root cause for scale MRR $50k to $200k
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Email Marketing Flywheel):
Step1 DECONSTRUCT: Objective, Action using Shopify Plus, Metric, Timebox 114min, Example for Coffee Subscription
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Shopify Plus):
Variant A (PAS): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for Coffee Subscription
Variant B (Social Proof Avalanche): Same structure different angle
Variant C (Referral Ask): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x email marketing, failure mode avoid, tool stack saves 10h/week Shopify Plus+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Shopify Plus, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-00019 | Marketing | Email Marketing | Coffee Subscription | scale MRR $50k to $200k | April Dunford Positioning | 0eed0598