PROMPT
Act as Senior Facebook Strategist for Social Media (15+ years, scaled Sustainable Fashion Ecom to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: Sustainable Fashion Ecom - $500k ARR, team 15, targeting Gen Z, stage Seed
Current: CAC $52, LTV $1788, churn 12%, traffic 40188/mo, conversion 2.8%
Assets: 50k IG 100 UGC videos
Goal: increase AOV $68 to $129 in 30 days
Constraint: Budget $8k/mo, no-code only
Tone: bold contrarian Hormozi
FRAMEWORK: Hook-Story-Offer + proprietary 4-step.
TASK: Complete Facebook system for Social Media / Sustainable Fashion Ecom.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about facebook for Sustainable Fashion Ecom
- 5 Whys root cause for increase AOV $68 to $129
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Facebook Flywheel):
Step1 DECONSTRUCT: Objective, Action using Google Ads+GA4, Metric, Timebox 152min, Example for Sustainable Fashion Ecom
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Google Ads+GA4):
Variant A (Us vs Them): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for Sustainable Fashion Ecom
Variant B (Social Proof Avalanche): Same structure different angle
Variant C (Breakup Downsell): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x facebook, failure mode avoid, tool stack saves 10h/week Google Ads+GA4+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Google Ads+GA4, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-01240 | Social Media | Facebook | Sustainable Fashion Ecom | increase AOV $68 to $129 | Hook-Story-Offer | 607ffa3f