PROMPT
Act as Senior Facebook Strategist for Social Media (15+ years, scaled AI Video SaaS to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: AI Video SaaS - $2M ARR, team 40, targeting B2B founders, stage Seed
Current: CAC $31, LTV $2378, churn 7%, traffic 74883/mo, conversion 1.7%
Assets: Shopify 120 SKUs
Goal: increase conversion 32% in 60 days
Constraint: Budget $3k/mo, team of 3
Tone: scientific McKinsey
FRAMEWORK: April Dunford Positioning + proprietary 4-step.
TASK: Complete Facebook system for Social Media / AI Video SaaS.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about facebook for AI Video SaaS
- 5 Whys root cause for increase conversion 32%
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Facebook Flywheel):
Step1 DECONSTRUCT: Objective, Action using Meta Ads, Metric, Timebox 156min, Example for AI Video SaaS
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Meta Ads):
Variant A (Origin Story): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for AI Video SaaS
Variant B (FOMO+Scarcity): Same structure different angle
Variant C (Referral Ask): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x facebook, failure mode avoid, tool stack saves 10h/week Meta Ads+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Meta Ads, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-01238 | Social Media | Facebook | AI Video SaaS | increase conversion 32% | April Dunford Positioning | 8b7656a8