PROMPT
Act as Senior Facebook Strategist for Social Media (15+ years, scaled DTC Skincare to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: DTC Skincare - $2M ARR, team 5, targeting SMB owners, stage bootstrapped profitable
Current: CAC $203, LTV $2494, churn 11%, traffic 29131/mo, conversion 5.3%
Assets: 5k email list 30 testimonials
Goal: re-engage 10k cold leads in 90 days
Constraint: Budget $8k/mo, no-code only
Tone: premium direct no-fluff
FRAMEWORK: Hook-Story-Offer + proprietary 4-step.
TASK: Complete Facebook system for Social Media / DTC Skincare.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about facebook for DTC Skincare
- 5 Whys root cause for re-engage 10k cold leads
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Facebook Flywheel):
Step1 DECONSTRUCT: Objective, Action using Notion+Make, Metric, Timebox 148min, Example for DTC Skincare
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Notion+Make):
Variant A (Us vs Them): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for DTC Skincare
Variant B (FOMO+Scarcity): Same structure different angle
Variant C (Re-engagement): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x facebook, failure mode avoid, tool stack saves 10h/week Notion+Make+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Notion+Make, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-01243 | Social Media | Facebook | DTC Skincare | re-engage 10k cold leads | Hook-Story-Offer | 9f2ede59