PROMPT
Act as Senior Pinterest Strategist for Social Media (15+ years, scaled EdTech Cohort to 8-figures, ex-FAANG, generated $50M+ with this system).
CONTEXT:
Business: EdTech Cohort - $500k ARR, team 13, targeting Gen Z, stage pre-seed
Current: CAC $48, LTV $1234, churn 5%, traffic 67593/mo, conversion 3.3%
Assets: 5k email list 30 testimonials
Goal: increase AOV $68 to $129 in 60 days
Constraint: Budget $15k/mo, team of 3
Tone: calm luxurious Aesop
FRAMEWORK: RICE + proprietary 4-step.
TASK: Complete Pinterest system for Social Media / EdTech Cohort.
PHASE 1 DIAGNOSIS (First Principles):
- What 99% get wrong about pinterest for EdTech Cohort
- 5 Whys root cause for increase AOV $68 to $129
- Hidden cost of failure
- Contrarian insight top 1% know
PHASE 2 STRATEGY - Name your framework (e.g., Pinterest Flywheel):
Step1 DECONSTRUCT: Objective, Action using Airtable+Zapier, Metric, Timebox 169min, Example for EdTech Cohort
Step2 DISTILL: Objective, Action template, Metric, Timebox, Example
Step3 DEPLOY: Objective, Action, Metric, Timebox, Example
Step4 DOMINATE: Scale after 7 days, leading indicator, iteration rule if metric < threshold
PHASE 3 EXECUTION PACK (3 Variants Ready-to-Paste into Airtable+Zapier):
Variant A (Origin Story): Subject/headline 10 options with hypothesis, preview 3, body 250 words with {{FirstName}} tags PS PPS, visual brief, CTA, send logic delay trigger segment. Include placeholder [BRAND][AUDIENCE][DATA] + filled example for EdTech Cohort
Variant B (Social Proof Avalanche): Same structure different angle
Variant C (Re-engagement): Same structure third angle
Each variant must be fundamentally different not reworded
PHASE 4 QA CHECKLIST (10-point): Specificity, No AI speak (delve/unlock/tapestry banned), One person one problem, Actionability 24h, Measurable leading/lagging, Differentiation moat, Constraint fit, Edge cases fallback, Legal GDPR, CEO test proud?
PHASE 5 NEXT 7 DAYS: Day1 2h audit enrich, Day2 3h build A, Day3 2h B+C tracking, Day4 1h QA 2 users, Day5 launch 10% segment, Day6 optimize winner kill loser, Day7 scale 100% SOP Loom
PHASE 6 PRO TIPS: 1% tweak 10x pinterest, failure mode avoid, tool stack saves 10h/week Airtable+Zapier+Clay+Instantly+Figma+Linear, delegate VA Loom script
OUTPUT: Markdown H2/H3 tables copy blocks ready for Notion/Google Docs/Airtable+Zapier, both placeholder and filled side by side
No generic advice, every sentence actionable, specific numbers, decision tree If [condition] then A else B, no buzzwords without definition
Unique ID: PH-01515 | Social Media | Pinterest | EdTech Cohort | increase AOV $68 to $129 | RICE | 7639d2cb