PROMPT
Act as a Senior PPC Strategist with 15+ years experience scaling DTC skincare brands.
CONTEXT:
Business: DTC skincare company, $2M ARR, targeting [TARGET AUDIENCE]
Current Challenge: increase conversion by 30%, open rates down, ad fatigue
Assets Available: [LIST YOUR CURRENT ASSETS, CUSTOMER DATA, PAST CAMPAIGNS]
TASK:
Create a complete PPC campaign system that will increase conversion by 30%.
FRAMEWORK TO FOLLOW:
1. AUDIT: Analyze current ppc gaps using [INSERT DATA]
2. PERSONA DEEP DIVE: Build 3 micro-personas with pains, desires, objections
3. ANGLE MATRIX: Generate 5 unique angles using Pain-Agitate-Solve + Story
4. DELIVERABLES:
- 3 x Full PPC copy variants (hook, body, CTA)
- Subject lines / headlines (10 options, A/B test ready)
- Visual direction brief for designer
- KPI dashboard: What to measure daily
5. OPTIMIZATION LOOP: How to iterate after 7 days based on metrics
CONSTRAINTS:
- No buzzwords, no generic AI speak
- Every claim must be tied to a specific customer pain
- Keep tone: [DEFINE TONE: e.g., premium, direct, witty]
- Include 1 counter-intuitive insight competitors miss
OUTPUT FORMAT:
Markdown with clear H2/H3, copy ready to copy-paste into [TOOL: Klaviyo/Meta Ads/etc], plus a 1-page CEO summary.